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Campaign Shop Small

This Christmas we are supporting the #campaignshopsmall movement!

Spearheaded by Holly & Co (Not on The High Street co-Founder.) It’s an initiative that will shout from the rooftops about the fact we should all be shopping independent, and supporting the incredible small businesses in our communities.

As consumers, how we spend our money has the power to change so much. Every pound we spend casts a vote for the kind of world we want to live in; and in a world that's speeding up, we're campaigning to slow down. It’s time to place quality over quantity, handmade over manufactured.

We have the ability to change the lives of so many businesses with our actions this Christmas; from the butcher where we could buy our turkey, to the local baker who will craft the best mince pies in town. Imagine if everyone who read this did exactly that; it would be a tidal wave of glitter and good, showering those who need our support most.

We can’t stand by and watch the mediocrity of mass-production seep into our high streets and communities. Should we lose our artisan bakeries, independent book shops, and family-run butchers, for the sake of another faceless conglomerate whose profits won’t benefit our communities? The Federation of Small Businesses estimate that for every £1 spent at an independent company, around 70p of that stays in the local economy; that's 70p going back to a local area or small business.

Ultimately, we all need to take responsibility, because change starts with us. So, this Christmas, join the movement and shop small!

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